Ott Trends 2025. Boston consulting group predicts that the ott content market is at an inflection point in india and is likely to reach a market size of $5 billion by 2023. In this exciting exploration of understanding where the ott industry is ahead, we embark on a journey to discover the latest trends, forecast the future of.
From just two ott platform providers. Ott is no longer a niche but a mass market.